Prior executive employment.
G8 Media
50%Less publishing time, in about two months. Sales grew 30% in under a year of management.
Professionalization and commercial management
As CEO of G8 Media, I led the professionalization of the company by restructuring the team and organizing responsibilities, processes and systems. We strengthened commercial management with an Odoo-based CRM, opportunity prioritization, goal tracking, reactivation of customers and opportunities, and promotions. We aligned sales and operations and redesigned digital ad publishing. In approximately two months, we reduced publishing time by 50%. In less than one year of management, sales grew 30% compared with the previous year.
AT&T México
2 → 1Two CRMs brought onto one platform.
CRM integration and operational standardization
At AT&T México, I led the business side of the transition from two CRMs to a common platform, translating sales and service needs into technology requirements. Implementation unified the customer view and processes, improved the structure and traceability of information and documentation, and enabled consistent reporting. It also reduced duplication and errors, simplified training, and strengthened operational control and supervision.
PROMMONT
WeeklyA management rhythm with named owners, weekly reviews and daily coordination between sales and operations.
Execution discipline and operational coordination
As general manager of PROMMONT, I established a management rhythm to track objectives and commitments systematically. I implemented weekly meetings with managers, individual sessions and daily coordination between sales and operations, with named owners and reviews of progress and deliverable quality. This contributed to better follow-through on commitments and faster resolution of blocked decisions.